Equatorial Coca-Cola Bottling Company

Annual Report 2016

In 2016, we continued to demonstrate our commitment to the development and wealth of the communities where we operate; proving that this is a fundamental element of our business strategy. Equatorial Coca-Cola, alongside The Coca-Cola Africa Foundation, empowered 2200 women this year as part of the 5by20 program, with special focus in Ghana, Sierra Leone and Guinea. Through our water program we are now supplying more than 20,000 new people in our territories with clean drinking water, reaching a total of 220,000 people through Water Health Centers under the Replenish Africa Initiative (RAIN) since inception. I am extremely proud of these achievements, which would not have been possible without the work and dedication of all our associates.

Alfonso Líbano Daurella Chairman of the Board

Who we are

We’re a bottling partner of The Coca-Cola Company across North and West Africa, where our teams produce, commercialize and distribute the world’s most-loved drinks brands, as well as wide choice of high-quality beverages.

13

OPERATIONS IN COUNTRIES

5,137

EMPLOYEES

43

PRODUCTION LINES

151M

UNIT CASES

Our project in Africa started in 1989 with a concession from the Coca-Cola Company for Equatorial Guinea. The venture was later joined by Guinea Conakry, Mauritania, Cape Verde, Guinea Bissau and The Gambia.

Equatorial Coca-Cola Bottling Company was created in 1997 to combine the operations of all these countries and serve as a platform for future growth. In the last two decades we have expanded our operations to new territories in Africa, such as Ghana, Morocco and Algeria; and today Equatorial Coca-Cola Bottling Company operates the Coca-Cola Company’s portfolio in 13 African countries, reaching over 100 million consumers and serving more than 200,000 points of sale, with above 1.3 billion transactions per year.

Passion

We share the hopes and aspirations of our communities and we believe in what we do. We have fun at work and we are passionate about refreshment, our customers and our people.

Excellence

Whilst our production, quality and execution are consistently excellent, we can adjust to the challenges of our markets with speed and agility.

Accountability

We are accountable and transparent in all things we do. As responsible members of our communities, we think globally and act locally.

A winning team

We are more than the sum of our parts through trust, collaboration and dedication. We don’t just work hard, we work smart.

Diversity

As a leading company in Africa with roots in a family business, we understand the tough realities of the countries where we operate and respect both their diversity and their heritage.

Sustainability

We work together in harmony with our communities in order to preserve the natural environment for future generations.

What we do

Global Analysis of our Markets

Coca-Cola
Others

Market Shares 2016

MOROCCO
ALGERIA
GHANA
WEST AFRICAN BUSINESS UNIT

What we do

Sales by product Type

in Millions of Unit Cases

SOFT DRINKS
140.6 (93%)
ENERGY DRINKS
1.0 (0.7%)
JUICE
4.3 (2.9%)
MALT
0.3 (0.2%)
WATER
3.6 (2.4%)
OTHER
0.2 (0.2%)
BEER
1.2 (0.8%)
TOTAL
151

Sustainability

At Equatorial Coca-Cola, we know our business can only be as strong, sustainable and healthy as the communities we proudly serve. Our well-being as a business is interwoven with the well-being of our people, our consumers, our partners and our communities.

Our beliefs on the impact that our stakeholders will have on our future determine our present actions. The result is that through a number of sustainability avenues we seek to invest in the future of the communities we serve and, in so doing, invest in the future of our company.

We demonstrated these convictions throughout 2016 and are proud of the achievements we share with you in this report, which impacted thousands of people across the Equatorial Coca-Cola territories.

“Me, We, World” is the baseline framework of our endeavour to create social values and succeed in making a positive difference to consumers and local comunities wherever we operate.

ME

Promoting well-being for the people who enjoy our brands every day


WE

Contribute to the development of communitites in order to have a positive impact wherever we are


WORLD

Protecting the planet’s resources to bring about sustainable growth



We sponsor sport events and support initiatives that educate and equip our consumers to live a healthier lifestyle


At Equatorial Coca-Cola we do not see our relationship with our consumers as purely commercial. Rather, we are convinced that together we can contribute to creating sustainable communities, which will ultimately help us to run our business efficiently


The environment is a crucial element in the life of every individual. In order to foster the development of people and communities, it is essential that they be guaranteed a sustainable environment

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